Broadcaster J-Wave creates metaverse studio

Japanese radio broadcaster J-Wave will open a virtual studio on the metaverse based on its actual studio in Tokyo’s Roppongi Hills Mori Tower.

It will open the “J-WAVE META STUDIO” on October 21, as part of events to be held in conjunction with a digital festival called  “J-WAVE INNOVATION WORLD FESTA 2022 (INNOFESTIVAL)” from October 21 to 23. 

From the reception desk to the studio where programs are broadcast, visitors can freely tour inside the J-WAVE metaverse station. There is no need to download an application, and access is possible via a PC or smartphone browser.

The commercial broadcaster’s actual studio in Roppongi Hills is normally closed to the public.

During the innovation festival, the virtual station will broadcast a program entitled “Metaverse Radio.” It will feature “Jamie,” the official character of J-WAVE’s listener membership service “J-me,” and “Go-chan,” the mascot character of TV Asahi, which also has a station at Roppongi Hills. The two characters will discuss innovations and other topics.

A 3D avatar of Sascha, the navigator of J-WAVE’s weekday wide program “STEP ONE,” will show up in the virtual studio to hold a quiz game. Participants will have a chance to win an Amazon gift certificate. The studio will also collaborate with TV Asahi’s metaverse space “Metaverse Roppongi of Light and Stars” to provide AR content.

In April, J-WAVE launched a campaign to discover new artists using NFTs by inviting them to take part in live performances.