Animoca Brands, Coincheck agree to strengthen partnership

Hong Kong blockchain powerhouse Animoca Brands and Japanese crypto exchange Coincheck Inc. have agreed to further strengthen their collaboration and promote a strategic partnership that began in 2020.

Animoca Brands will be responsible for intellectual property (IP) and content development as a blockchain gaming producer, while Coincheck will take the role of distribution and community development in the Japanese market, Animoca Brands said in an October 4 statement.

Coincheck launched its own NFT marketplace named “Coincheck NFT (β version)” in March 2021. Coincheck will strategically support NFT projects from companies under Animoca Brands through its marketplace and help revitalize their ecosystem. 

Thus far, two NFT projects from Animoca Brands have been listed and traded on the Coincheck NFT marketplace. These are LAND NFTs in The Sandbox and Otherdeed NFTs representing virtual real estate in Otherside, the metaverse project by Yuga Labs and Animoca Brands that is connected to the Bored Ape Yacht Club.

In January 2022, Coincheck started working on “Oasis TOKYO,” a metaverse city in The Sandbox. While expanding collaborations with artists, celebrities, and several apparel brands on “Oasis TOKYO,” Coincheck is preparing to open up the metaverse city to the general public in the near term. 

In May 2022, Coincheck acquired Otherdeeds for Otherside and started development on the new metaverse city ”Oasis MARS” located in Otherside.