Universal Studios offer NFTs as part of Halloween Horror Nights

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Universal Studios is partnering with crypto firm MoonPay to offer NFTs to its theme park visitors during the long-running Halloween Horror Nights event. 

The NFTs, which feature unique Halloween characters, will be obtainable via QR codes hidden throughout Orlando and Hollywood Universal theme parks, MoonPay said in a September 21 statement. 

The event is set to become the world’s largest ever proof-of-attendance NFT drop, with close to seven million NFTs being issued in total.

Featuring tours to haunted houses and scare zones, the Halloween Horror Nights are running from September to October 31.

MoonPay said visitors do not need prior crypto knowledge to collect the NFTs. They only need to scan the QR codes and sign up via email, and MoonPay’s NFT minting platform, HyperMint, will do the rest, including setting up a crypto wallet for those who do not have one yet.

HyperMint co-founder and general manager Semyon Germanovich said: “Our collaboration with Universal marks a paradigm shift in how large enterprises go to market with new NFT collections.”