FIFA set to launch World Cup NFTs ahead of Qatar 2022 tournament

FIFA, the international governing body of football, will launch an NFT collection “FIFA+ Collect” featuring memorable moments and iconic art and imagery from its World Cup tournaments. 

The new digital collectibles will be launched on the association’s platform “FIFA+” later in September to allow fans to own and collect FIFA World Cup and FIFA Women’s World Cup moments, it announced on September 2. 

The FIFA+ platform offers access to live football matches, interactive games, news and tournament information. 

The digital collectibles’ debut will come two months ahead of the 2022 World Cup in Qatar. A total of 32 national teams will compete in the 22nd running of the tournament between November 20 and December 18.

The FIFA+ Collect will be available across all web and mobile devices and in three languages, including English, French and Spanish, with several additional languages to follow, FIFA said. 

FIFA hinted that the series will include exclusive and limited-editions collections, with details to be announced later this month, in addition to a range of initial collections. 

FIFA chief business officer Romy Gai said the move would allow football fans to engage with the game in new and exciting ways.

“Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms,” Gai said.

The collection will run on the Algorand blockchain. In May, Algorand became FIFA’s official blockchain partner.