Hello Kitty and Friends NFTs to be released in August

Sanrio is teaming up with Web3 platform RECUR to launch NFTs of the popular cartoon cat Hello Kitty and her friends in August.

A total of 10,000 NFTs featuring Hello Kitty and five of her friends will be issued on August 25. The six characters would act as tour guides for fans in a world tour, according to a statement by RECUR on July 27.

Fans would be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges in eight iconic cities, two of which would be exclusively available for RECUR Pass Holders. Further details about the characters and locations would be revealed later. 

The partnership between Sanrio and RECUR was announced in November last year. In April, RECUR launched multi-chain deposits and withdrawals for all of their NFT experiences. NFTs can be withdrawn to any Web3 wallet on any supported blockchain, allowing for an interoperable experience with Hello Kitty and Friends World.

“We’re thrilled to create a platform for all Hello Kitty fans, old and new, to take flight and experience the metaverse through Hello Kitty and Friends World,” said RECUR Founder and chief executive Zach Bruch. 

“Our goal is to provide a community where fans can interact and explore the metaverse with brands and IPs they love. We can’t wait to bring that to life for Sanrio fans across the globe.”

RECUR is a Web3 platform for creating innovative, multi-chain NFT experiences. It designs and develops dedicated branded experiences that allow fans to buy, sell, and engage with digital products and collectibles through NFTs. 

In April, it formed a partnership with Paramount Global to launch NFTs of Star Trek and other popular characters under the brand.