Bored & Hungry to open second restaurant in Seoul

Bored & Hungry, a NFT-themed restaurant venture featuring the popular Bored Ape Yacht Club collection, is planning to open its second physical outlet – also the first outside of the U.S. – in Seoul this autumn. 

The new shop in Seoul’s busy commercial district of Gangnam will offer “Bored” beef smashburgers and “Mutant” vegan smashburgers, same to the offerings on the NFT-themed menu from its first store in California’s Long Beach. 

The plan came after Food Fighters Universe (FFU), an NFT-backed restaurant group which runs the first BAYC-themed restaurant, signed a deal with Korean-based Hungry DAO. 

Owners of FFU’s NFTs will be able to enjoy a free meal at the Seoul store every month. Restaurant goers will also be able to use cryptocurrency to pay.

FFU co-founder Kevin Seo, a Korean-American, said: “I am extremely grateful and excited that the beginning of our global expansion is going to start where my parents were born.” “Finally, my mom knows what I do for a living,” he said.

The first Bored & Hungry shop, opened in April, was initially intended as a 90-day pop-up shop, but became a permanent shop later due to its popularity. More than 1,500 customers visited the California store in one day.

Apart from Bored & Hungry, other projects are trying to link NFTs with restaurants. 

In March, renowned US celebrity chefs Tom Colicchio and Spike Mendelsohn announced the launch of an Ethereum-based NFT collection, CHFTY Pizzas. The project aims to build a Web 3.0 community centred on foodies, celebrity chefs and culinary creators alike.