Lacoste launches Web3 project ‘UNDW3’

French fashion brand Lacoste has launched a new collection of NFTs as part of its Web3 project “UNDW3” (pronounced underwater).
The initial stage of UNDW3 was the drop of 11,212 NFTs starting June 14. Each token was priced at 0.08 ETH. The number of tokens refers to L1212, which is the name of the first polo created by the brand’s founder René Lacoste. The NFTs also feature the brand’s iconic crocodiles peeking out of the water.
The tokens would allow their owners to gain access to Lacoste’s Web3 universe which aims to bring collaborative experience among communities. They will receive both digital and real-world benefits, including the right to purchase exclusive collector items.
Prior to the launch of UNDW3, a dedicated Discord server was set up on June 6 to provide a collaborative platform for exchange, interaction and co-creation. The number of registered users exceeded 30,000 within 48 hours of its launch.
Catherine Spindler, Chief Brand Officer of Lacoste, said: “UNDW3 attests to our desire to accompany the phenomenon of decentralisation driven by Web3 and bears witness to our ambitions in this area as well as to the power of our brand: to bring together our communities and connect cultures around the crocodile, a true rallying sign throughout the world, by proposing an experiential, interactive and co-creative universe, in the image of Lacoste’s creativity and avant-gardism.”
In March, Lacoste collaborated with the popular open-world game Minecraft to develop “Croco Islands,” a virtual world game with Lacoste-themed spaces.
E-commerce operator DMM plans to release blockchain game next summer
DEA’s NFT marketplace now accepts PayPal, credit cards
CyberAgent subsidiary announces GameFi-focused project
Game studio Murasaki B.V. raises 1.5 million euros in seed round
Nike leads D&G, Tiffany and others in revenue from NFT sales
The Sandbox invests US$1.7m in Hong Kong firm to build metaverse
Former SMAP member Shingo Katori donates NFT proceeds to support para-sports
Animoca Brands KK raises US$45m from investors including MUFG Bank
Sake producer Asahi Shuzo to release Dassai-themed NFTs along with limited-edition sake
Temasek to lead US$100m funding in Hong Kong metaverse powerhouse Animoca Brands: report
Japanese university starts issuing NFT certificates
Dentsu launches metaverse show venue in collaboration with VARK
Former SMAP member Shingo Katori donates NFT proceeds to support para-sports
Sake producer Asahi Shuzo to release Dassai-themed NFTs along with limited-edition sake
The Sandbox invests US$1.7m in Hong Kong firm to build metaverse
Nissan to drop its first officially licensed car NFTs in Torque Drift 2
NEO TOKYO CLASH event gives Shibuya crossing cyberpunk twist
Netherlands, Switzerland and Lithuania the world’s most ‘metaverse-ready’ nations
Johnnie Walker lets NFT holders vote on design of limited-edition bottle
Binance creates US$1b fund to support Web3 firms in wake of FTX collapse
New Japan Pro-Wrestling announces NFT collection
Sogo & Seibu to sell NFT artworks in April
Japanese university starts issuing NFT certificates
Toei Animation to bring its IPs to The Sandbox
NEO TOKYO CLASH event gives Shibuya crossing cyberpunk twist
Dentsu launches metaverse show venue in collaboration with VARK
Former SMAP member Shingo Katori donates NFT proceeds to support para-sports
The Sandbox invests US$1.7m in Hong Kong firm to build metaverse
Binance signs NFT partnership with Portuguese football star Cristiano Ronaldo
Hakuhodo, Pancake Games team up to develop NFTs for blockchain games