CyberAgent subsidiary announces GameFi-focused project

CA GameFi, a subsidiary of Japanese mobile game developer CyberAgent, has announced a project centring on GameFi, blockchain games that offer economic incentives to players. 

The Tokyo-based company will get those who have produced CyberAgent Group’s hit titles involved in the newly announced Project TB. It has also formed a business alliance with a company specialising in the DeFi field, CA GameFi said in a May 31 statement.

CA GameFi will continue to expand its original IP works while promoting collaborations with major domestic publishers that CyberAgent has strong relationships with, it added. 

An initial investment of more than 1 billion Japanese yen has been earmarked for Project TB, so as to develop a new user base to include both blockchain and general gamers. 

CA GameFi said its goal is to create a “genuinely interesting and long-lasting GameFi” and to deliver “Just Enjoy and Earn” to worldwide players.

GameFi has attracted much attention in the gaming industry in recent years. Combining the words “game” and “finance,” the blockchain-based service incorporates NFTs and crypto assets into games. Typically, players can earn cryptocurrency and NFT rewards by completing tasks, battling other players, and progressing through the different game levels. 

In March, Drecom announced it had formed a partnership with the Thirdverse Group, which is involved in the planning and development of VR content, to develop a blockchain game planning, development and management business. 

ForN, which is involved in blockchain game-related business, also announced a partnership with Yield Guild Games (YGG), one of the world’s largest blockchain game guilds, to launch YGG Japan, which will be responsible for YGG’s business in Japan.