Undone, Madworld and Medialink launch Popeye NFT campaign


An exclusive collection of non-fungible tokens featuring iconic cartoon character Popeye the Sailor Man will be launched as part of a new collaboration project this month.

The project, Popeye Metaverse Madness, will include 4,000 officially licensed Popeye NFTs to be launched on Madworld’s platform in mid-May. Popeye will be dressed in an assortment of costumes and set against different backgrounds in these algorithmically generated NFTs.

The project is jointly launched by bespoke watch brand Undone, Madworld and Medialink, a Hong Kong-based distributor for Popeye brand owner King Features.

In June, Popeye NFT holders can redeem a limited-edition, officially licensed Popeye Watch, each with the holder’s NFT printed on the case back. They can take part in upcoming play-to-earn campaigns Madworld and Undone are jointly working on.

The Popeye NFTs are designed in a 2D wristwatch format with multiple unique characteristics such as occupation, clothing and other details. The permutation of these characteristics are generated algorithmically and will dictate each Popeye NFT’s design, metadata and traits.

The 4,000 Popeye NFTs will be split between 2 drops and sold in a Mystery Box format.  Each NFT is priced at 0.15ETH on the first drop of 2,000 Popeye NFTs. The whitelisted mint date will be on May 18 while the public mint date will be on May 20.