Hakuhodo, Pancake Games team up to develop NFTs for blockchain games

Japan-based Hakuhodo DY Media Partners will partner with GameFi platform Pancake Games to jointly develop NFT items for blockchain games, it announced on January 17.

The NFTs will be deployed on Pancake Games and will be sold on the “animap” marketplace operated by Hakuhodo DY Music & Pictures, a subsidiary of Hakuhodo DY Media Partners.

At least three titles under Pancake Games will feature the jointly developed items. These include PROJECT XENO, which is developed by CROOZ Blockchain Lab and scheduled for launch in early 2023; “SKY FRONTIER Fantasy Battle,” a multi-hunting RPG game developed by BIGBANG, and “KENKA METAVERSE,” a blockchain game for the smartphone app “KENKA-DO.”

Hakuhodo and Pancake Games will also work jointly on developing in-game advertising solutions and various NFT projects developed by animap.