Japan’s Iida city uses XR, NFTs to promote tourist attractions

The central Japanese city of Iida is using XR content and NFTs to promote its sightseeing spots to prospective travellers online.

The city in the Nagano Prefecture has collaborated with telecommunications operator KDDI to launch the XR content “Iida Hill Town Connecting Spots – Hill Town Circulation Version,” which offers 360-degree images of famous attractions with descriptions by local staff.

The project was initiated by the Iida City Hall but local residents are also taking part. It aims to use digital technology to make the region more appealing.

The content can be experienced from a browser only but does not require any app to be installed. A digital stamp rally will also be held at the site to give NFTs to visitors. NFT acquisition logs will be used to visualize popular spots and create ideas for regional revitalization.

The initial eight spots in the city are: Iida Zoo, Apple Row, Machinaka Information Center, Shinshu Iida Yakiniku Kenkyujo, Kawamoto Kihachiro Doll Museum, Urakai Line, Iida City Museum of Art, and Iida City Central Library. Further spots will be included and a workshop will be held on creating contents in late January 2023.

Iida City and KDDI said they will continue to use XR and other cutting-edge technologies to engage local residents to promote the city and attract more visitors together.