Dentsu launches metaverse show venue in collaboration with VARK

Advertising and public relations agency Dentsu Inc. has collaborated with metaverse company VARK to create a metaverse-based venue for live entertainment shows online.

VARK ARENA allows various artists as well as VTubers to stage online live performances in the metaverse. Among the first shows will be the “Teletext Virtual Music Festival” between November 24 and 27.

The platform can help organizers save costs as it uses a common infrastructure for venue design and production, Dentsu said on November 21.

The venue can be customized to suit different events, and original avatars and items can be sold and distributed. 3D avatars of VTubers and others can interact with viewers, give comments and offer gifts. The system includes a 360-degree live video function and karaoke for participants..

Dentsu commented that through the VARK ARENA, it will “promote XR transformation” in a wide range of content, including music and animation. The company aims to further develop its virtual entertainment business by creating new virtual and live experiences.